It was these storyboards that we took and turned into animatics.

Rachel, one of our graphic designers, took my cave paintings and turned them into something easier to look at. These worked for us internally, to get a good vibe on the story and look, but we needed a more refined version for the client. However, these were short and featured only a handful of shots. I’ll be the first to admit that I can’t draw so this is a step I tend to shy away from in live action shoots when possible. So we pitched three 8-12 second spots featuring King Kong, a space monster, and pro wrestling. I approached the writing by thinking about topics that I would enjoy seeing.

The primary users of this product were males, ages 20-40, a category that included myself. And that means the protagonist would be the Cherry Ice flavor! We then had to consider our audience. A nicotine lozenge is intended to be a non-smoking aid, so the idea here would be to create something that beats the craving of a cigarette. In this case, a manufacturer of over-the-counter pharmaceuticals wanted to put together a series of spots for web videos advertising their new flavor of nicotine lozenge “Cherry Ice”. The first step to any project is having a story to tell.

Dragon stop motion 2